Clik here to view.
3D Mailbox, Level 2
“Imagine software that mixes work and play… where every message is a jumbo jet.” That’s the promise of 3D Mailbox. It’s been around for a while but somehow bridges the divide between ridiculous and...
View ArticleClik here to view.
Intro to Playful
This video, shown as the introduction to the 2010 Playful conference, raises some interesting questions about “gamification” including “do games and playfulness diverge the more we try to integrate...
View ArticleClik here to view.
Learning Brand Guidelines Through A Game: “Who Wants To Be A Lipton Millionaire”
Lipton’s brand guidelines have been made into an iPod game along the lines of “Who Wants To Be A Millionaire” to help brand managers remember the details better: BRIEF: Lipton approached us with a...
View ArticleClik here to view.
7 Ways Games Reward The Brain
Another great gamification TED video on “7 ways games reward the brain” by Tom Chatfield, the author of Fun Inc. The summary of these are: Experience bars measuring progress Multiple long and...
View ArticleClik here to view.
“Can’t play, won’t play”
Margaret Robertson of Hide and Seek has put up a piece railing against the term gamification and its implication that “game” is equivalent to “points and badges”. That problem being that gamification...
View ArticleClik here to view.
Starting Users Down The Task Completion Path
From the article Endowed Progress Effect and Game Quests, describing a test where one set of users were given an empty loyalty card requiring eight stamps to complete, versus a card requiring ten...
View ArticleClik here to view.
Choice vs Calculation in Games
The Escapist has a good video called Choice and Conflict. The core points appears to be the distinction between “meaningful choice” and “mathematical calculation” in gameplay. i.e. If I have perfect...
View ArticleClik here to view.
The Gamification Wiki
The term “gamification” is increasingly becoming used to mean a set of mechanics specifically intended to create viral growth and repeat usage patterns and increasingly disconnected from the idea of...
View ArticleClik here to view.
Ten Potential Pitfalls of Gamification
Sebastian Deterding has posted another of his excellent presentations about the potential pitfalls of gamification. Some of the slides may be missing something without the commentary but there are...
View ArticleClik here to view.
Settlers of Catan: McDonald’s Edition
What if McDonald’s ran Settlers of Catan promotions instead of Monopoly?… College Humor attempts to find out in this video: Settlers of Catan: McDonald’s Edition.
View Article
